Making Your Website Attractive To Search Engine Spiders

Once you have your website up and running, your main purpose must be to have search engines discover the content on your pages so that individuals can look at them. Before any of this can occur, the search engines have to trawl the World Wide Web and then when they find your pages, they need to be indexed in order for them to be produced when people undertake searches. If your website pages have not been put together in the best possible way to make them search engine friendly, then all the money you have spent on advertising campaigns and marketing will be wasted.

When a website is designed, it is necessary to put it together in such a way that visitor experience is borne in mind, with the site being user friendly. If too much emphasis it placed upon search engine friendliness though, then a poor visitor experience will be the result, so a balance has to be struck between the two. Concentrating too much on SEO will have a damaging impact on the conversion rates for your site.

Turning to the design aspects of search engine optimisation, your pages need to be in HTML text format in order for the search engines to be able to index them. If images, flash files or any other non-text content are featured on the pages of the site, then such items will not be visible to search engine spiders, so they have to be indexed within the content. Therefore, when using images it is crucial to include written transcripts or alt attributes so that the search engines can pick them up properly.

As far as the pages are concerned, use a link structure within the site so that they are easy for the search engines to crawl. If you have a link structure that is capable of being crawled by using internal links on every page, or a site map, then the pages will be exposed and then indexed.

Using keywords in the content is important as search engines try to give site visitors the most relevant information based on the search terms they used. Furthermore, when spiders index your web pages, they will do it in accordance with the main keywords they are able to detect and will then rank these in the search results. In these circumstances, if you want the search spiders to be able to index your pages with accuracy, the primary keywords you have selected need to be showing within the content. The utilisation of efficient keyword optimisation is crucial, so you should endeavour to use your main keywords at least three times on each page. The use of underlining and bolding for the keywords will mean that the search spiders will attach more importance to them. Try to use your main keywords at least once within your page title and if possible, near to the start of the page. If you can manage it, then try to use your main keyword in the URL of your website because this will help the search spiders to correctly index your pages in search results.

Do not make use of duplicate content because if what you have on your pages is the same or even very similar to what is shown on other websites, then your site will be penalised. Normally, search engines will not show duplicate content, showing the original instead.

To summarise, your web pages need to be built using interesting and informative content to satisfy your web traffic, but also bearing in mind that your site needs to be indexed by search engines.

For any company wishing to maximise on having their site optimised for search engines, a professionally designed website is a must. Search and discover a professional affordable website design company who are able to produce reasonably cheap web design ensuring that you have a stunning website driving visitors to your door.

Carol Forrest is Managing Director of Webs Galore Limited, a professional website design agency. We specialise in affordable website design. The use of cheap web design is a must for small and medium sized companies. Website:
http://www.websgalore.co.uk